Notably, there is an increase in the use of mobile phones which has led to an increase in the number of professionals using texting to convey business related information. As well, employees use text messages to contact colleagues as well as prospects and customers. This trend is an indication that businesses should now look at texting differently and consider it as a means of enhancing and improving communications with the aim of improving revenues and profits. If you haven’t embraced business texting, then you could be missing out on a lot.
When compared to other communication options such as phone calls and web chats, texting is way cheaper. It is also more cost friendly in case of customer initiated conversations. Almost everyone has a mobile phone and therefore you can access and reach most of your customers through business testing. When you text your clients, it will be quite easy for them to get and read the message. The message will be delivered instantly.
With other means like emails, the customer may have to sit, log in to the account to access the message. However, when it comes to texting, the message is delivered immediately and most people will access and read a text 3 minutes after it has been sent. It also becomes easy to reply and give feedback with the use of business texting. We all move around with our phones to the point that we go with them to bed. Business texting can thus ensure that you quickly and easily deliver messages to customers.
Composing text messages is easy and quick since with business texting, the policy is to have short and clear messages. Business texting also gives the customers the view that they are cared for and valued and that the company also values time. In this case, they will also ensure that they reply to texts instantly. Texting is also flexible since the customer can move with the phone wherever they go. Text messaging allows the customers to discuss business deals in a discreet manner especially if the topic is not one they wish to discuss over other methods such as phone calls. You can also have clear communication through text messages even if you are in noisy places.
Further, although we may not know this, most of the customers prefer texting as a mode of communication. Those who are so used to using text messages reportedly prefer to be contacted by businesses and provide their feedback through text messages. However, not all businesses have embraced business texting. The reason many businesses fail to embrace the texting option is that it seems and appears informal, but customers love it for the reason. Therefore, it would be wise to incorporate texting in business communication.